INTEGRATED GLOBAL LAUNCH CAMPAIGN - STARRING KIM KARDASHIAN & JIMMY FALLON
How could Beats make their iconic Studio Pro headphones more popular than ever? By enlisting some serious celebrity star power. The question is… which celeb? To find the perfect partner, we masterminded a plan that puts two cultural titans and their Beats concepts head-to-head, then let the world decide.
Kim’s line of striking neutral tones are inspired by her wildly popular Skims apparel, and named “Earth,” “Moon,” and “Dune.”
Jimmy’s headphones, in the color of Mustard, are “inspired by his love of hot dogs.”
The campaign kicks off when Jimmy, in his excitement, “leaks” his test marketing materials. Prompting Kim to respond. A new celebrity feud has been born.
From there, the rivalry has spread across culture. Playing out in the press, social media, wild postings, and in the court of public opinion.
So who will prevail?
BEATS X KIM? or BEATS X JIM?
Finally, it all culminated on The Tonight Show, Starring Jimmy Fallon where we revealed the winner live.
