GLOBAL LAUNCH

How do you get the world to remember that the all-new Powerbeats stay in your ears? You get the world’s best football players to say it. Over and over again.

We orchestrated a standoff between NFL superstars Saquon Barkley and Justin Jefferson, as they train to be the very best. (Powerbeats spokesperson, that is.) Only to discover that their starring roles are being stolen by rising star Jayden Daniels. Also featuring John Higgins of SNL and Please Don’t Destroy.

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John Higgins is the smooth-talking agent to the stars. With an assist from Tupac the Pomeranian.