In the middle of promoting her new A24 movie, Charli XCX rips through the space-vibe continuum with Rachel Sennott to throw an absurd, poppi-fueled rave.
While other good-for-you sodas talk about health benefits, poppi knows the real reason you drink soda: VIBES. It’s a dopamine hit for the senses that can transform any moment. So to launch their new brand platform, we turned the VIBES up. Wayyy up. We made a physics lecture poppi, delighting the world’s eye palette.
And who better than the ultimate vibe setter, Charli XCX, to start the party?
In close collaboration with team poppi and Charli’s movie director, Aidan Zamiri, we didn’t just summon Charli, we summoned her world.