ANYTHING BUT DULL
A new north star to guide the brand for years to come, kicking off with a surreal :30 launch film starring a razor-wielding cowgirl riding a gigantic flamingo through a cactus-riddled desert.
The campaign rollout includes a new global brand tagline, creative platform, out-of-home, and social content — positioning Flamingo as the body care brand for women who embrace the unexpected.
