KLARNA. SWEDISH FOR
SMOOOTHER SHOPPING
U.S. BRAND LAUNCH
Introducing America to global fintech pioneer Klarna, the revolutionary online shopping app. The Swedish for Smooother shopping launch is the biggest US brand initiative to date. Featuring over 60 Films, Shoppable Entertainment and interactive mobile experiences. The integrated launch also includes mobile gaming, fashion and media partnerships, podcasts and more.
The campaign rolling out globally, doubles down on Klarna’s Swedish origins, transforming 50 years of Swedish cinema, TV shows, soap-operas, and music videos into shamelessly hard-hitting Klarna ads.
“Not sure when I last saw an unusual project like this blossom into such a beautifully absurd campaign. Coming up with simple, brilliant and unique ideas like this is hard. Keeping them simple during the course of production is sometimes even harder. Thanks Mirimar for sending me down the wormhole of nostalgic clips from my Swedish childhood. It’s been a trip.”
ANDREAS NILSSON
SHOPPABLE ENTERTAINMENT
RESULTS
TAKING KLARNA FROM UNKNOWN TO AMERICA’S FASTEST GROWING FINTECH
VALUATION TRIPLED
FROM $10 TO $31 BILLION
175 PERCENT
INCREASE IN AWARENESS
60 THOUSAND
DAILY APP DOWNLOADS
200 PERCENT
INCREASE IN NEW U.S. CUSTOMERS