SOCIAL-FIRST NATIONAL LAUNCHThere are over 300,000 five star reviews singing the praises of Lume’s life-changing odor protection. So we took those real reviews and turned them into animated music videos in a social-first launch of a new platform. All based around the confidence you have when you smell great.
First, we tackled the sticky subject of underboob sweat. And thigh crevice sweat. And made it funky. But in a good way.
Then, we dove head first into the sensitive topic of overcoming intimate area odor, shouting it from the rooftops with the bombastic confidence of a big band sound.
And wrapped it up with a ballad to the sweaty hot flashes of menopause, belted out with the freedom that only a confidently odorless voice can muster.
We also made the jingle at the beginning of the film available as a Tiktok Sound so regular customers could use it too, helping the brand own future reviews in a distinctive way.
