Launching MANDO’s first ever core creative idea with an original country ballad.
MANDO stops the bacteria that cause B.O. while other deodorants simply mask it with a scent. We brought this product truth to life with a country music earworm for our target market - the kind of man who gets the job done right. The MANDO MAN.
We sold MANDO not just as a deodorant, but as the right tool for the job.
“MANDO and MIRIMAR are breaking decades of deodorant inertia with a campaign that spotlights fixing—not covering up—problems.”
