With travel prices at an all time high, people were giving up on vacation.
They needed a hero.
So Priceline decided to deal something about it, and bring back one of the most iconic advertising characters of all time. Cue the jingle.
The perfect man to take up William Shatner’s deal-making mantle. And we know, because we invited all of TikTok to apply for the job.
"I need a successor. Someone to carry my torch, take up my mantle."
-Priceline Negotiator (retired)
A real job posting on LinkedIn let everyone apply.
So when we introduced the New Negotiator at the top of every single TikTok feed in America...
With the baton passed to the New Negotiator, we brought an iconic character into the modern era, and re-established Priceline as the best travel dealmakers in the world.
