Integrated Campaign

Teaming up with Lady Gaga, we transformed a classic song into a modern anthem for kindness. At a time when trust in our neighbors is at an all-time low, we’ve never needed Mister Rogers’ message of belonging and neighborliness more than we do right now.

Our Super Bowl campaign launched with an intimate video of Lady Gaga at Shangri-La Studios, recording her modern take on Fred Rogers’ classic, “Won’t You Be My Neighbor?” Both timeless and timely, the heartfelt film focused on Gaga and her trusted musicians wrestling with the weight of the original track and how to put her own stamp on a song beloved by the country.

Super Bowl Film

On game day, Lady Gaga's reimagined track and Mister Rogers’ timeless message became the heart and soul of Rocket and Redfin’s Super Bowl commercial.

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Making good on Rocket and Redfin’s promise to help create more neighbors, in a world first, we hid a real $1,000,000 home in our Super Bowl commercial. The first person to find it in the Redfin app, wins it.

The campaign kicked off with Mister Rogers and Lady Gaga and ended in a worlds-first scavenger hunt for a million-dollar house. Bringing neighborliness to the masses and bringing one lucky new neighbor home.