In our latest brand activation for Mando, we asked America one question:
What do you think Bert Kriescher smells like?
You’re wrong.
Launch Film
To prove that Mando stops B.O. on any body, we orchestrated a first-of-its-kind experiment, inviting real people to smell the last body you think you’d want to: Bert’s.
We started by inviting people to a mysterious event on the social planning platform Partiful.
What they didn’t know was that they were about to be smelling Bert’s bits.
And also that those bits would smell shockingly good.
Then, we gave the world a whiff of what was coming on Mando and Bert's social.
And once it was time to launch, we flooded social with content built to stop scrolls, all about a deodorant built to stop odor.
The results?
Smell for yourself.
